Designer Rita Vinieris made a bold statement this past Sunday. As a bridal designer of the line Rivini, she had two wedding-clad model walk down the runway holding hands. This is creatively symbolic of walking down the aisle; this shows the ever-growing accepting of same sex marriages. This designer is appealing by marketing to engaged gay couples as well as couples that support gay marriage. Rita is not the only designer to take advantage of this social change.
“In January 2013, Chanel designer Karl Lagerfeld made a similar statement when he had two brides walk down the catwalk hand-in-hand during Paris Fashion Week.”
Just look at those two beautiful dresses! Thoughts on this fashionable use of marketing?